Norway has now experienced 3 weeks of virtual lockdown and we now see the impact on the radio industry and the media in general.
The most acute problem is that advertisers are cancelling their campaigns, meaning that income is way down for many radio stations, as it is for other media. Some companies reports a loss of 90 percent.
That has led to furloughs in almost all radio stations, especially among those who rely heavily on advertising. Lots of staff are working from home, and home broadcasting has almost become the new standard among presenters.
Some local radio stations are allowed to broadcast and make money out of radio bingo, which is still popular among listeners that mostly stay at home these days. Some smaller statons reports an increase in income from radio bingo.
The listening habits have also changed. We see a significant drop in daily reach, especially for commercial music radio, although news from the public broadcaster NRK is still popular.
On the other hand, listening minutes has gone up in the last few weeks, meaning that fewer people are listening but those who do are spending way more time listening.
The radio industry and media in general are worried about the future and has asked the government for emergency funding. So far the Ministry of Culture has said that they want to wait and see how other emergency funding for businesses work out for media.
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