In 2017, Norway became the first country in the world to shut down FM for national broadcasters. Stations like NRK, P4 and Radio Norge can now only be found on DAB and other digital platforms.
The shutdown has been followed by a dramatic decrease in listenership. Listening numbers from 2018 suggests that the national channels combined has lost more than 15 % of their listeners compared to 2016.
However, this number does not include local radiostations that are still broadcasting on FM. Many of them reports a doubling og tripling of their listening figures.
PPM numbers from Kantar TNS shows that only 51,2 % of the population listened to national channels daily in week 27. (local radio not included) This is the worst listening figures ever recorded in Norway and, although a dip in summer is normal, this has led to loud voices demanding a reopening of FM.
Yesterday, Senterpartiet, a leading opposition party in the Parliament, made a clear statement: Reopen FM! Spokesperson Åslaug Sem-Jacobsen says: - It is vital for both media diversity og the safety of our country that radio listening is increased to a very different level.
- To secure the future of radio we have to switch the national FM-band back on before even more listeners disappears, she says.
For comparison, In the same week (27) , Sweden reported a total daily listening of 68,6 %.
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