1,29 million DAB-radios were sold last year in Norway, according to statistics from Elektronikkbransjen, The Norwegian Consumer Electronics Trade Foundation.
That means 35 % more units were sold, compared to 2016. In addition 700 000 DAB-adapters for cars were sold during 2017. Norway has around 5 million inhabitants.
The DSO, Digital Switchover, is the main reason behind these numbers. In 2017 all the national broadcasters NRK, P4 and Radio Norge switched off their transmitters on FM and is now only available on DAB or on other digital platforms.
Local radio still broadcasts on FM, except for some stations in the big cities that were denied an extension of their licences by the parliament, because there was a fear they would steal listeners from the public broadcaster NRK and other national channels.
The latest numbers suggests that total listening is down around 10 % compared to before the DSO. The national channels has lost 15 % of their listeners and NRK is hardest hit at 25 % down. Local radio that still broadcasts on FM has gained a lot of listeners, many reporting doubling or even tripling of their listening figures.
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